BRAND MANAGEMENT & MARKETING

Customer Experience Design

Map and improve the customer journey.

What This Work Addresses

Find friction in the customer journey.
Find friction in the customer journey.

Customers experience a business across connected moments, while teams often manage only their own step. We map the journey end to end to understand where expectations, handoffs and delivery fall out of alignment.

When This Service Helps

  • Customers repeat information or chase progress.
  • Service complaints recur across department boundaries.

How the Work Progresses

  1. Understand customer journeys

    Gather customer feedback and trace representative interactions from discovery to ongoing support.

  2. Locate friction

    Identify unmet expectations, delays and inconsistencies alongside the internal processes producing them.

  3. Design improvements

    Specify revised touchpoints, responsibilities and service standards.

  4. Pilot and review

    Test changes with a bounded journey and examine feedback and operating measures before expanding.

  5. Review, learn and adjust

    Review effort, resolution time, repeat contact and customer feedback together to understand whether experience improves.

What You Receive

  • Customer journey map
  • Friction and root-cause priorities
  • Service improvement blueprint
  • Pilot and measurement plan

What You Need to Do

Bring customer feedback, complaint themes, service records and colleagues responsible for key touchpoints.


How We Review Progress

Review effort, resolution time, repeat contact and customer feedback together to understand whether experience improves.

PLAN YOUR ENGAGEMENT

Scope & Investment

₦1,500,000–₦4,000,000

Indicative fee per scoped project. Final pricing follows a discussion of the work involved.

Reference scope for 10–50 people

One priority customer journey, up to six interviews, service blueprint and improvement priorities.

What shapes the fee: Journeys, customer groups, channels and research.

Taxes, travel, licences and third-party costs are separate. Broader implementation and ongoing support are scoped separately. Complex or enterprise work: contact us for specifics.

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Define the Right Assignment

Bring the situation you want to change. We will use the first conversation to clarify the starting point, confirm which parts of this process apply and agree the scope before work begins.

ORANGESLICEBMT · THE GATEWAY

The Path Beyond Digital

OrangeSliceBMT turns ambition into a working foundation: clear decisions, capable teams, dependable processes and connected digital systems. We start with what your business needs to make progress in the world.

For those ready to explore the next layer, Galactic Insights offers its field-led approach to quantum transformation. It is a space to explore deeper patterns, purpose and the relationship between intention and action. The invitation builds on practical work; it does not replace the decisions, responsibilities or follow-through that bring an idea into reality.